The London startup secured £4m from investors including LocalGlobe and Dig Ventures to expand its team and refine its technology.
"Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days."
Parkwalk Advisors led the round with a £1.5m investment alongside a £700k grant from Innovate UK.
"AI as a technology block has huge potential in the sleep tech industry and equally the specific ScentTech sector within that, in which OW is a leader. ML and AI are opening up capabilities of predictions and data integration merging patterns from individual real-time biofeedback with many other core variables around sleep, user profile and environment. OW’s AI engine has been in development for over 5 years. Able to model multiple scent designs through the sleep cycle but taking into account all the huge factors noted above using predictive modelling and database analysis to deliver highly optimised and individual point solutions."
The pre-seed round was led by SOSV, Outsized, and Underline to fund new game releases for headsets.
"Mixed reality has immense potential, demonstrated by the likes of Meta and Apple committing heavily to the sector. MixRift’s founding team has deep knowledge and experience, positioning the company to take advantage of both the demand from players and the growing interest in MR. We are pleased to be backing the team as MixRift grows."
Web3.com Ventures participated in the pre-seed round, which will fund protocol development and ecosystem growth.
"At Assisterr, we are building an AI tokenization stack to ensure fair compensation for data owners and contributors. Our platform manages the entire lifecycle of SLM training, enabling features like data provenance tracking, fine-tuning, and the launch of SLM-powered Agents. Web3 component allows data-owners to contribute their data and expertise to domain-specific SLMs and capture the value from such contributions."
Fuel Ventures led the pre-seed round, which will fund platform development and new housing association partnerships.
"The shared ownership market in the UK is currently facing significant challenges and the results of Stairpay’s pilot with Clarion Housing has demonstrated the potential of innovative solutions to address them. By leveraging data, the platform simplifies and enhances the shared ownership experience for both housing associations and residents. We are excited to support Floris and the team in their mission to help more people achieve their dream of owning a home."
