The seed round was led by SuperSeed with backing from private investors to support marketing and technology expansion.
"Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought. We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents."
NPIF - Maven Equity Finance led the funding round, with additional backing from the Future Fund, to support the company as it expands its customer reach.
"At the heart of the eviid platform sits our unique patented evidential technology as well as a robust system for handling video in enterprise contexts. It’s incredibly scalable, with applications in numerous sectors beyond the ones we are serving today. The pandemic has really put video on the map and businesses around the world have realised how much can be done remotely. We have a long-term solution for this – a secure and proven system for integrating video and images into business workflows."
The Leeds-based geospatial technology firm secured backing from NPIF - Mercia Equity Finance and the Government's Future Fund.
"The SatSense founders have taken technology that was once only available to governments and research institutes and made it accessible for day to day business use. Our system is the only one that offers instant access to highly accurate, near real-time data over huge areas. The service will become all the more important given the impact of climate change. As hotter summers and wetter winters exacerbate seasonal changes in ground conditions, it will allow us to identify areas worst affected and provide warnings on infrastructure or properties at risk."
Midven backed the Nottingham-based business through the Midlands Engine Investment Fund.
"We are absolutely delighted to have received this game-changing investment from Midven. The Lazy Flora family is a close-knit, passionate team, who have been dreaming big and taking decisive action for the past three years. We have the beginnings of a truly exceptional team and product and are so excited to now be able to execute the ambitious plans we have for the business."
The seed follow-on round was led by Adelpha and brings total funding to £1.8m.
"Over the last 20 years the creative industries have undergone seismic change. Part of that change is the growth in freelance – allowing companies and individuals to work faster, smarter and more efficiently. Accessing that talent with speed and effectiveness is vital. GENIE is the answer. Their technology and years of experience deliver best-in-class creative talent. Serving both creative ambition and business growth."