The round was co-led by GWC alongside Maven Capital Partners, Scottish Enterprise, ESM Investments, and Galvanise Capital.
"Our next-gen solution for shoppable marketing provides a seamless experience not only for the end customer, but also for the marketer, and we see tremendous opportunity to expand our wide variety of solutions in rapidly maturing markets, such as the US, over the next year,"
The seed round was led by LVL1 Group to fund the initial launch of stores in London.
"Online express grocery delivery is a relatively new concept. It is gaining traction around the world and disrupting traditional neighbourhood convenience store shopping. Executing hyperlocal delivery requires a combination of online ecommerce and sophisticated offline retail and logistics expertise. Jiffy’s founders are experienced entrepreneurs with a proven track record in these areas, and we are confident in their ability to execute."
The financing round was led by Hoxton Ventures to support international growth and technology development.
"At Fy!, we're passionate about building a new way to shop for all the products people care about. We're thrilled to add Hoxton Ventures to the team and chose them due to their strong track record in supporting UK startups scale globally. We will be using this latest investment to continue to grow internationally – the US sales already make up over a third of Fy!'s revenue – by expanding our assortment there and launching Fy! in a number of large European markets."
Sun Hung Kai & Co and Venrex Investment Management backed the pre-Series A round to support the household goods delivery platform.
"There is no reason for dishwasher tablets to be delivered in a refrigerated van. It is neither convenient, cost effective nor environmentally sustainable. With the rise of Deliveroo, recipe boxes and on-demand groceries, food can be delivered with increasing convenience, but bulky household items still lag behind, sold predominantly through the same channels they have been for 70 years – the supermarkets."
The online underwear brand raised the capital from Cornerstone Partners and angel investors to expand its team and scale operations.
"Supporting Nudea’s female founders on their entrepreneurship journey is for us a highlight. Their industry expertise and vision for the future of the online underwear space is really inspiring. I’m excited to see them build out their team, sustain and scale the brand’s remarkable year-one success and make further impact in terms of accessibility in self-fitting."