Jiffy secures £2.6m in seed funding led by LVL1 Group to launch its ultrafast supermarket service in the UK.
The seed round was led by LVL1 Group to fund the initial launch of stores in London.
Jiffy operates an ultra-fast grocery delivery service in London using local fulfilment centres and employed couriers. The company develops technology for full-stack rapid delivery and offers fresh produce through its own brand.
Jiffy has secured £2.6m in a seed funding round led by LVL1 Group to support its launch in the UK. The round saw participation from AddVenture, TA Ventures, Vladimir Kholiaznikov, and angel investors Oskar Hartmann, Alexander Nevinskiy and Dominique Locher. The capital will be put towards establishing the company's initial cloud stores in London.
From the founder
"We are building a mobile-first convenience store with a superfast delivery that aims to change the way people shop for groceries. Safety and social distancing concerns have accelerated changes in customer needs and behaviour, creating a rising demand for rapid and contactless grocery delivery. Neither traditional supermarkets nor existing e-commerce businesses have been able to satisfy this demand fully."
Arthur Shamalov
founder and director at Jiffy
Investor perspective
"Online express grocery delivery is a relatively new concept. It is gaining traction around the world and disrupting traditional neighbourhood convenience store shopping. Executing hyperlocal delivery requires a combination of online ecommerce and sophisticated offline retail and logistics expertise. Jiffy’s founders are experienced entrepreneurs with a proven track record in these areas, and we are confident in their ability to execute."

Lev Leviev
founder, LVL1 Group
Investors

Lev Leviev
LVL1 Group
AddVenture
TA Ventures
Vladimir Kholiaznikov
Oskar Hartmann
Alexander Nevinskiy
Dominique Locher