Adimo raises $3.5m to accelerate US market expansion
The round was co-led by GWC alongside Maven Capital Partners, Scottish Enterprise, ESM Investments, and Galvanise Capital.
≈ £2.5M at $1 = £0.7155 on 17 Mar 2021
Adimo provides marketing technology that allows consumer brands to embed direct commerce functionality into digital media and content. The platform helps brands shorten the path to purchase and access real-time analytics.
Adimo has secured $3.5m in funding to scale its operations globally and accelerate its expansion into the US market. The round was co-led by GWC alongside participation from Maven Capital Partners, Scottish Enterprise, ESM Investments, and Galvanise Capital.
The company provides consumer brands with software that embeds direct purchasing capabilities into digital media and content. Its platform is currently used by more than 500 brands and retailers, including Nestlé, Coca-Cola, and PepsiCo.
From the founder
"Our next-gen solution for shoppable marketing provides a seamless experience not only for the end customer, but also for the marketer, and we see tremendous opportunity to expand our wide variety of solutions in rapidly maturing markets, such as the US, over the next year,"
Richard Kelly
CEO at Adimo
Investor perspective
"We are very pleased with Adimo’s performance and the team should be congratulated for achieving great results – some big announcements around the corner"
Ian Leigh
CEO and Founder, GWC
Use of funds
- 01Expand into international markets
