The funding round was led by Nickleby Capital to support the platform's expansion in premium ticketing.
"Here at Seat Unique we’re looking forward to working closely with 4CAST. It’s a dream partnership for us with a brilliant group of stars in its books. Together, we’ll be able to join forces to combine the reach and influence of the many talented sporting professionals associated with 4CAST with our future plans at Seat Unique. Their support will give us the unique opportunity to establish close collaborations with esteemed athletes, amplifying our brand visibility and showcasing the exceptional experiences offered on our platform to new audiences."
The premium ticketing platform has raised £14.5m in an extended Series A round led by Nickleby Capital.
"The experience economy is rapidly becoming the backbone of the music industry, as fans increasingly seek out not just live performances, but unforgettable, one-of-a-kind experiences. Given the significance of these occasions, fans want to be certain that they are buying from a trusted and transparent company that only uses genuine sources. We are delighted with the recent growth that Seat Unique has seen, and the knowledge, connections and resources that these new investors bring will help us take advantage of the huge opportunities ahead of us"
The BBC backed the Bristol-based technology startup to develop immersive live experiences for younger audiences.
"The more that this technology moves on, the more we’re going to get closer to that live experience and I think that’s so special. This is a much more accessible way for people to hear live music and I’m all for that."
Populous makes a strategic investment in event planning software provider OnePlan.
"This investment opens an exciting new chapter for OnePlan, building on the fast growth we’ve experienced to date. The unrivalled knowledge and specialisms of the team at Populous will deepen the positive impact our software provides. We’re excited by the new opportunities this partnership opens, and the many benefits it creates for events and venues across the world."
The investment round was led by Haatch Ventures and Notion Capital to support marketplace growth and new product development.
"With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximise their potential with live music is more important than ever. Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall and increase sales while giving thousands of artists an easier way to earn money gigging. We’re just getting started and the investment announced today will help bring the benefits of live music to more communities in towns and cities across the UK."
