Seat Unique secures £14.5m in funding led by Nickleby Capital
The funding round was led by Nickleby Capital to support the platform's expansion in premium ticketing.
Seat Unique is a premium ticketing platform that connects fans with official hospitality packages and seats for live music and sporting events. The company works directly with major venues and rights holders to provide secure access to live entertainment.
Seat Unique has secured a £14.5m funding round led by Nickleby Capital, with participation from figures including Sir Clive Woodward and Chris Kamara MBE. The capital supports the platform's continued growth in the premium ticketing sector following strong recent performance. The latest financing sits alongside a newly announced strategic partnership with athlete-led group 4CAST to expand the company's market reach.
From the founder
"Here at Seat Unique we’re looking forward to working closely with 4CAST. It’s a dream partnership for us with a brilliant group of stars in its books. Together, we’ll be able to join forces to combine the reach and influence of the many talented sporting professionals associated with 4CAST with our future plans at Seat Unique. Their support will give us the unique opportunity to establish close collaborations with esteemed athletes, amplifying our brand visibility and showcasing the exceptional experiences offered on our platform to new audiences."
Robin Sherry
Founder and CEO at Seat Unique
Investor perspective
"When myself and ben founded 4CAST in 2022, we wanted to partner with companies and founders to really help accelerate their growth. Our vision was to utilise our athlete group, their amazing networks and the skills they have developed whilst playing elite sport and converting that into the business world. Seat Unique is the perfect partner for us, and we are hugely excited about our future together."
Mike Turns
managing director and founder, 4CAST
Investors
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About the company
Seat Unique
Seat Unique operates a digital platform providing official access to premium live event tickets and hospitality.