The oversubscribed round was led by Venrex with participation from 8VC, Form Ventures, and several venture scout funds.
"With the adoption of AI in creative tools, the amount of creative work is now growing by 30% a year. For example, last year, more photographs were generated than have ever been taken by human photographers. So, we’ve been asking ourselves ‘what infrastructure is going to be needed to manage this volume of work?’. One problem that doesn’t scale well is issue checking – there’s no Grammarly for creative work and to date this tedious work is still done by eye. Beyond issue checking, we believe AI provides creatives with insights akin to accessing a panel of experts. We see the role of AI as enabling people’s creative processes, not replacing them"
The pre-seed round was backed by Geocartography Knowledge Group to support technological development and product expansion.
"We are happy with the continued expansion of Geocartography Knowledge Group, also beyond the borders of Israel, and the deepening of our influence on the industry of market research and public opinion surveys. Our investment is both in the future of Geocartography Knowledge Group and in the future of the industry."
The Middlesbrough-based e-commerce platform has raised £2.8m from Mercia Ventures to expand its team and integrate new technology.
"Salesfire’s mission is to help retailers grow their e-commerce sites and drive revenue. Our new Salesfire AI technology will be revolutionary in giving them scope to identify more anonymous site traffic and opening up a whole new world of marketing and data opportunities. We are pleased to have the continued support of our investors in this latest round and really excited to be at the forefront of AI in e-commerce."
