The ethical video platform has raised £1.2m from backers including You & Mr Jones to grow its commercial team.
"This round of funding will help Good-Loop to further our mission of connecting people, brands and good causes around the world. Bringing You and Mr Jones and our other investors into the business at this stage will add a huge amount of value above and beyond cash as we prepare to scale up our operations. With industry luminaries like David Jones supporting us, we’ll be well positioned to deliver innovative marketing technology, industry-leading social insight and truly impactful brand purpose."
The financing round was led by Foresight Williams Technology to support product rollout and grid balancing services.
"This round comes at an exciting time in markets across the UK, Western Europe and North America. With recent pledges to transition from natural gas in new build properties by 2025 across Europe along with unprecedented volatility in the UK’s electricity balancing market, Mixergy is well positioned to accelerate the low carbon transition through relationships with low cost manufacturing supply chains that cater to a global market."
The Seed round was led by Maven Equity Finance to support team expansion and product development.
"We’re delighted to support GrandCare at this stage in the company’s development, with a real addressable market and innovative system we look forward to working with the business as it expands its customer reach and invests in product development. Stella and the team are highly experienced in the sector and dedicated to driving the business forward, with an increasing demand for the company’s technology solution, the business is set to experience rapid growth in the coming years."
