Fenton & Co raises £1.7m in seed investment to expand its ethical fine jewellery business
The financing round was led by angel investors including Elizabeth Spaulding, Alex Chesterman, and Camilla Dolan.
Fenton & Co is a digital-first fine jewellery brand offering ethically mined coloured gemstones and bespoke engagement rings. The London-based company seeks to modernise the traditional jewellery market through transparent pricing and sustainable practices.
Fenton & Co has secured over £1.7m in a seed financing round led by a group of experienced angel investors, including Elizabeth Spaulding, Alex Chesterman, and Camilla Dolan.
The capital will be deployed to introduce new customer technology, amplify marketing initiatives, and drive international expansion for the direct-to-consumer jewellery brand.
Founded in 2018, the London-based company focuses on ethically sourced coloured gemstones and customisable designs, offering an alternative to traditional diamond engagement rings.
From the founder
"This round of investment reflects the interest in the opportunity to change the way a very traditional industry has worked for many years. Our mission is to reinvent the way we shop for engagement rings and how we celebrate the sentiment of love through jewellery by removing the stress and barriers and making it fun and joyful again. In Western society, we’ve been seeded with the idea that we‘re obliged to spend a huge amount of money on engagement rings and that only a diamond will do."
Laura Lambert
Founder and CEO at Fenton & Co
Investor perspective
"The company’s personalisation and connection with its customers allow it to better understand and interact with its community – establishing a long-term relationship rather than simply a transaction."
Camilla Dolan
Founding Partner, Camilla Dolan
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
- 03Expand into international markets
Investors
Categories
About the company
Fenton & Co
Fenton & Co is a direct-to-consumer fine jewellery brand offering ethically mined coloured gemstones.