The seasoned technology executives join the software provider as investors and advisors to support international growth.
"Individuals – be they consumers or employees – understand the value of their data and are becoming increasingly discerning about which organisations they trust and engage with, and what they share about themselves. Getting, and keeping, their attention, support, loyalty and business means your communication has to be mutually rewarding, interactive and even entertaining. It also has to be delivered where and when they want it. Trust is table-stakes for today’s great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution. This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn’t available from existing marketing or employee communication platforms, but is critical to organisations’ future success."
General Motors acquired a 35% stake in the technology company as part of a round that values the business at $275m.
"This strategic partnership with GM represents a major step forward for wejo and puts us at the forefront of the connected car revolution. It’s a statement of intent from one of the biggest car manufacturers in the world. Connected car data is of enormous value, not least to drivers who will be able to use it to unlock an evolving number of benefits, whether that’s cheaper insurance and fuel or a place to park."
NVM Private Equity and Maven Capital Partners backed the £7m Series A round to accelerate growth and platform development.
"We are on an absolute mission to deliver the UK’s best mortgage experience and make mortgages easy. The UK mortgage market is the largest in Europe, but investment into the sector has been disproportionate in comparison to other financial verticals. This has resulted in poor customer experience and a significant lack of innovation. Mojo intends to put that right."
The Northern Powerhouse Investment Fund backed the accounting software provider to support team growth and apprenticeship schemes.
"This investment from NPIF, will help My Digital Accounts scale its marketing activities to raise awareness of its product offering, particularly to support companies in HMRC’s widely-publicised Making Tax Digital (MTD) initiative which affects all companies with turnover in excess of £85,000."
