Picnic raises £2m in Series A funding from Guinness Asset Management to fuel US expansion.
Guinness Asset Management backed the Series A round to fund international growth and product development.
Picnic operates a user-first advertising platform designed to deliver brand outcomes while promoting sustainable web browsing. The London-based company helps major brands connect with audiences through curated, low-carbon environments.
London-based advertising technology company Picnic has secured £2m in Series A funding from Guinness Asset Management. The capital will be deployed to support international expansion, grow the team, and accelerate the development of new products.
Having operated profitably and without institutional backing since inception, the business plans to target the US market following this transaction. Guinness Fund Manager Ashley Abrahams has joined the board of directors as part of the agreement, with Mountside Ventures also supporting the process.
From the founder
"These are very exciting times for our business,"
Matthew Goldhill
Founder and CEO at Picnic
Investor perspective
"We’re delighted for Matt and the team for closing their funding round so efficiently. ‘Founder-first’ conviction is spoken about a lot in venture, and Matt is certainly a founder you’d want to work with. He brings deep AdTech expertise combined with passionate leadership, and we’re looking forward to the next stage of Picnic’s growth and expansion, with Guinness alongside."
Alex Reed
Founding Partner, Mountside Ventures
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Continue product development
