Techstart led the £1m round, which also drew backing from angel investors and the British Business Bank.
Machine Labs
Machine Labs provides an automated e-commerce marketing platform for online stores.
Machine Labs operates an automated e-commerce marketing platform that uses data science to improve email communications and increase sales. The firm works primarily with Shopify stores globally.
Filed accounts
Cash at bank
Net current assets
Total assets less current liabilities
Net assets
Shareholders' funds
Fixed assets
Cash, assets and headcount from Machine Labs's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Founders

Andrew Veitch
Founder and CEO
Andrew brings founding and executive experience from Machine Labs, Fine Coffee Club, and Diet Chef. He has also held non-executive roles at Move Fresh and Parsley Box.
LinkedInInvestors
- £1.0M
- £800KTechstartLead

Funding history
The seed round was led by Techstart Ventures and included backing from angel investors, the founders and Scottish Enterprise.
