Machine Labs raises £800k in seed funding to improve database marketing
The seed round was led by Techstart Ventures and included backing from angel investors, the founders and Scottish Enterprise.
Machine Labs operates an automated e-commerce marketing platform that uses data science to improve email communications and increase sales. The firm works primarily with Shopify stores globally.
Edinburgh based Machine Labs has secured £800k in seed funding to advance its machine learning platform for database marketing. Techstart Ventures led the round, with participation from angel investors and company founders, alongside supplementary grant funding from Scottish Enterprise.
The capital has already enabled the firm to assemble a team of eight staff located near Edinburgh Castle. The software aims to make promotional messages more relevant to consumers by analysing large volumes of transaction data.
Andrew Veitch, founder and chief executive, previously co founded Diet Chef. The company is preparing for the commercial launch of its software later in 2019.
From the founder
"For most of us database marketing is spam or junk mail,"
Andrew Veitch
Founder and CEO at Machine Labs
Use of funds
- 01Grow the team
Investors
About the company
Machine Labs
Machine Labs provides an automated e-commerce marketing platform for online stores.