£7.3M
The funding round was led by YYX Capital with backing from Accel Partners and Seedcamp, lifting total investment to £12.3m.
Itch delivers personalised subscription pet care products and preventative treatments directly to households.
Itch is a subscription based pet wellbeing firm offering a monthly home delivery service for flea and worming treatments. The company provides tailored care products and aims to expand into the global pet insurance market.

James Cox
Co-founder & Chairman
James is a three-times exited founder who currently serves as co-founder of Inner Circle and Optimal Health, alongside board and advisory roles at Townhouse and Stonebridge. He previously founded BIOME9 and co-founded Itch.
LinkedInThe funding round was led by YYX Capital with backing from Accel Partners and Seedcamp, lifting total investment to £12.3m.