£420K
The investment was facilitated by FundMyPitch to help fund product development and the shift to an open fitness ecosystem.
AR
Apex Rides
Apex Rides provides an immersive fitness app that connects with any Bluetooth-enabled bike.
£3.4MTotal raised
Apex Rides is a connected fitness platform transitioning from proprietary hardware to an open ecosystem. Its software app connects with any Bluetooth-enabled exercise bike.
Filed accounts
Cash at bank
Members only
Net current assets
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Current assets
Members only
Cash, assets and headcount from Apex Rides's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
Simon Cook
Co-founder
Simon brings founding and operating experience from consumer ventures including Apex Rides and Bagsy. He also worked in business development and consulting roles at Divido and Stonebridge.
LinkedIn
Investors
Funding history
£3.0M
The seed round was backed by Sir Rod Aldridge and Eddie Jordan to support product development and international growth.