Yellow Rocks is a venture capital firm supporting early-stage technology companies.
Portfolio
3
companies
Cloud Retail
Cloud Retail provides an all-in-one e-commerce and retail management platform.
Noxus
Noxus enables enterprises to build and deploy custom artificial intelligence workforces.
Stayf
Stayf builds a digital platform that promotes employee wellbeing and engagement for businesses.
Sergei Bogdanov
Managing partner
The London-based software platform secured £2.4m from backers including Somersault Ventures and AltaIR Capital to develop its retail management ecosystem.
"Founders who dare to visualize their product’s global expansion and set realistic milestones ahead are a gem for investors. It was a dealmaker in the case of Cloud Retail."
The pre-seed round was led by SFC Capital to support platform development and operational expansion.
"Noxus is addressing a crucial challenge for large enterprises: implementing AI in production to achieve meaningful productivity gains without the usual complexity or risks. As organizations worldwide explore how to build their AI workforce and capitalize on this next wave of innovation, Noxus takes a unique approach. They’ve developed a horizontal platform designed to democratize AI adoption for legacy companies, empowering them to compete and thrive in a rapidly evolving landscape. We’re proud to back João, Jorge, and their team as they enable organizations to seamlessly integrate AI into their operations and unlock its transformative potential."
The pre-seed round was backed by AltaIR Capital, Yellow Rocks, and Smart Partnership Capital as the first participant in the Pre-Seed to Succeed programme.
"There are a lot of startups that help businesses to enhance employee’ involvement and performance. The team that knows how to build a sustainable business, community around the product, and how face current challenges in the market will win the race. We think that Stayf has everything that they need to become the winner."
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