Sun Hung Kai & Co and Venrex Investment Management backed the pre-Series A round to support the household goods delivery platform.
"There is no reason for dishwasher tablets to be delivered in a refrigerated van. It is neither convenient, cost effective nor environmentally sustainable. With the rise of Deliveroo, recipe boxes and on-demand groceries, food can be delivered with increasing convenience, but bulky household items still lag behind, sold predominantly through the same channels they have been for 70 years – the supermarkets."
The oversubscribed round was led by Guinness Asset Management and Maven Capital Partners to fund global expansion and product development.
"We are delighted to be partnering with Guinness and Maven. This investment will be used to transform the future of the offline retail industry, which has struggled over the years to counter competition from online players, by building on our success with our award-winning technology. We are already recognised as the market leader in the mall loyalty CRM sector and this investment will help extend our reach and meet the growing needs and expectations of shopping malls, outlets and brands seeking advanced customer loyalty capabilities."
