Urban Innovation Fund

"Most eCommerce brands follow a familiar playbook, drive traffic, offer discounts for email sign-ups, maybe test a traffic de-anonymizer, hope for purchases and remarket those that don't. But this underutilises the most impactful and brief moment for building marketing lists, the checkout. Since focusing on the eCommerce market, we've discovered something extraordinary, when done right, compliance isn't just about protection, it's about growth. By dynamically optimising consent language at the checkout, based on visitor location and marketing channel, we're helping merchants achieve remarkable results in terms of increased opt-in rates, marketing contacts, and additional revenue generated through repeat purchases."

"Coinrule is perfectly placed between two super trends, hyper financialization and the growth of automation in the world. We are bridging these trends to bring everyday crypto currency holders the opportunity to seize market opportunities. This funding and joining the Y Combinator programme has put us in a good place to deliver our mission for financial inclusion by giving people the tools to compete in a new world of trading."