£250K
The crowdfunding campaign was backed by over 280 investors and featured lead participation from University of East Anglia Enterprise Fund and Capital Pilot Boost Fund.
"It’s time to shake things up. We know people want to buy from better places, but right now it’s too hard. After working for Greenpeace for the better half of a decade as a speaker and fundraiser, people kept telling me: ‘I want to buy more sustainably but I don’t know where to go.’"