Shop Greenr secures over £250k via Crowdcube to expand its sustainable product platform.
The crowdfunding campaign was backed by over 280 investors and featured lead participation from University of East Anglia Enterprise Fund and Capital Pilot Boost Fund.
Shop Greenr operates an online marketplace that brings together ethical consumer brands across categories like fashion, beauty, and cleaning. The platform features an impact calculator to help customers measure the environmental footprint of their purchases.
Shop Greenr has secured over £250k in a crowdfunding campaign hosted on Crowdcube, drawing backing from more than 280 investors alongside lead investments from the University of East Anglia Enterprise Fund and the Capital Pilot Boost Fund. The platform unites independent ethical brands across fashion, beauty, and cleaning sectors while offering an impact calculator to demonstrate environmental savings. The fresh capital arrives as the company prepares for its official public launch and aims to challenge established e-commerce giants by promoting transparent, sustainable retail alternatives.
From the founder
"It’s time to shake things up. We know people want to buy from better places, but right now it’s too hard. After working for Greenpeace for the better half of a decade as a speaker and fundraiser, people kept telling me: ‘I want to buy more sustainably but I don’t know where to go.’"
Thomas Panton
CEO at Shop Greenr
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About the company
Shop Greenr
Shop Greenr connects consumers with verified sustainable brands through a curated e-commerce marketplace.