Smedvig Capital is a venture capital fund based in London and Stavanger.
Portfolio
3
companies
Lunio
Lunio provides a platform to eliminate invalid and fraudulent traffic in digital advertising.
Masabi
Masabi supplies ticketing technology and cloud platforms for public transport agencies globally.
Spirable
Spirable provides a video marketing automation platform for personalised advertising campaigns.
Jonathan Lerner
MD
Joe Knowles
Partner
Joe brings venture capital and angel investment experience from roles at Smedvig Capital and Smedvig Ventures. He holds directorships and board positions across several companies.
LinkedInThe Series A round was led by Smedvig Capital and will support technology development and international expansion.
"To have raised the largest Series A round in the digital ad fraud space to date is a strong validation of the fraud prevention platform we have developed and its success,"
The funding round was led by Accel-KKR, with participation from existing investors Shell and Smedvig Capital.
"The past few years have seen a revolution in transport ticketing and payments technology, and Masabi has consistently been at the forefront, time-after-time delivering ground-breaking firsts which have shaped the industry,"
The investment was led by Smedvig Capital with participation from Frontline Ventures, Downing Ventures, and 24 Haymarket.
"The Spirable platform has transformed how we create video content. Automating a previously manual process and allowing us to scale in a way that was once impossible. The data-driven personalisation element means we are now connecting with our audience in more meaningful ways, resulting in better performing campaigns and an uplift in sales."
Smedvig Capital and MMC Ventures led the Series E round to expand the company's ticketing software and mobility partnerships.
"With over 85 million journeys enabled by the Justride platform in 2018 and partnerships with some of the biggest names in mobility, Masabi is already a category leader and the opportunities for global growth are significant,"
