Lunio secures £14m Series A funding led by Smedvig Capital to expand operations
The Series A round was led by Smedvig Capital and will support technology development and international expansion.
Lunio provides an ad tech platform designed to eliminate invalid traffic and fraudulent clicks in online advertising. The company helps performance marketers remove junk traffic and optimise digital ad spend.
Lunio has secured £14m in a Series A funding round led by Smedvig Capital, with backing from various industry leaders. The company plans to use the capital to accelerate technology development and expand its footprint in EMEA and North American markets.
The investment arrives as digital advertising fraud continues to drain marketing budgets globally. Lunio combats this by filtering out non-human and malicious traffic at the source across more than 15 ad networks.
From the founder
"To have raised the largest Series A round in the digital ad fraud space to date is a strong validation of the fraud prevention platform we have developed and its success,"
Neil Andrew
CEO and founder at Lunio
Use of funds
- 01Continue product development
- 02Expand into international markets