Spirable secures £6m in Series A funding led by Smedvig Capital to expand its video automation platform.
The investment was led by Smedvig Capital with participation from Frontline Ventures, Downing Ventures, and 24 Haymarket.
Spirable provides a video automation platform that enables brands and agencies to create and distribute personalised content at scale. The firm operates globally, serving major corporate clients across multiple markets.
London-based video automation platform Spirable has raised £6m in a Series A funding round. The investment was led by Smedvig Capital, with participation from returning backers including Frontline Ventures, Downing Ventures, and 24 Haymarket.
The company will direct the new capital toward international expansion and product development to address increasing demand for automated video creation tools.
Since its inception, Spirable has delivered over 100m personalised videos across 50 countries for clients such as Vodafone and Johnson & Johnson. The platform automatically adjusts ad creatives using real-time data inputs like weather and location.
From the founder
"Our vision is a future where a brands videos are actually useful to people. Where the ads that you see are as relevant and authentic as your friends’ content. We’ve built the Spirable platform from the ground-up to achieve this by bringing creative, data and smart technology together."
Ger O’Meara
Co-founder & CEO at Spirable
Investor perspective
"Spirable is a critical enabler of personalised video advertising, one of the major trends in video advertising today. Every marketer wants to use video in a more personalised way. But so far, slow and expensive content creation has been a barrier to mass adoption. Spirable’s Software as a Service removes this barrier and makes real time, automated video personalisation at scale a reality. Having tracked the business for over a year, we are excited to work with Ger, Dave and the high-quality team they are building at Spirable."
Joe Knowles
Partner, Smedvig Capital
Use of funds
- 01Expand into international markets
- 02Continue product development
