Permira is a global investment firm that advises funds making long-term majority and minority investments across four key sectors. Founded in 1985, the firm employs over 350 people across multiple offices globally.
Permira and BlackRock Private Equity Partners backed the financing round, which values the company at $2.1bn.
"The rise of open banking presents a once-in-a-generation shift, one that will change the way payments happen all over the world. I am delighted to have partners like Permira and BlackRock Private Equity Partners on board, with their global footprint and strong expertise in tech, to support us in building a direct bank payment network that lets payments flow freely, without cards, expiration dates or extra costs. I look forward to working with them and our new board members to accelerate the future development of GoCardless."
Permira led the Series B financing round for the London headquartered audience insights technology provider.
"Companies today need an instantaneous view of their audience everywhere in the world. The traditional approach of market research is not fit for purpose – too slow, incredibly expensive, and lacks the scale and detail needed. Our technology has solved this problem and the result has been incredible growth over the last three years. We can’t wait to work with Permira on our five-year goal to put audience insights in the workflow of every professional"
