GWI raises $180m Series B funding from Permira at an $850m valuation to expand its insights platform.
Permira led the Series B financing round for the London headquartered audience insights technology provider.
GWI operates a global audience insights platform that maps consumer data across dozens of countries. The company provides market research software used by major brands and agencies worldwide.
GWI has secured over $180m in a Series B funding round led by Permira, valuing the audience insights platform at more than $850m. The financing will be directed towards advancing the company software platform and expanding its data coverage in underserved international markets.
Founded in 2009, the London based technology firm has experienced rapid growth, tripling its recurring revenue following a Series A investment from Stripes in 2018. Permira joins existing backers in supporting the company mission to embed audience intelligence into professional workflows globally.
From the founder
"Companies today need an instantaneous view of their audience everywhere in the world. The traditional approach of market research is not fit for purpose – too slow, incredibly expensive, and lacks the scale and detail needed. Our technology has solved this problem and the result has been incredible growth over the last three years. We can’t wait to work with Permira on our five-year goal to put audience insights in the workflow of every professional"
Tom Smith
CEO at GWI
Investor perspective
"Understanding the digital consumer will continue to be increasingly important to brands, agencies, and media organisations who focus on engaging and acquiring customers through digital channels. Companies competing in today’s marketplace need instant audience insights and we believe GWI’s modern platform and globally, harmonised data set provides a unique solution to any data storyteller. We look forward to leveraging our global platform to support GWI’s continued growth and expansion across international markets."
Alex Melamud
Principal, Permira
Use of funds
- 01Continue product development
- 02Expand into international markets
