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Mercia

Mercia

Venture Capital

An investment firm managing various funds including the Midlands Engine Investment Fund and EIS funds.


Recent investments

Seed
£1.0M

The funding round was facilitated by Mercia Ventures and marks the first deal from the Midlands Engine Investment Fund II.

"Unlike vehicle assembly, where processes are repeatable, with aircraft the need for lightweight components and high precision means that no two operations are the same. For this reason automation has so far proved too difficult or too costly. Our robot guidance systems overcome these challenges. The investment from the Midlands Engine Investment Fund II will enable us to consolidate our position and start work on the next generation of products to ensure we maintain our position as thought leaders in the industry."
— Roger Holden, CEO
Series A
£7.7M

The round was jointly led by Mercia Ventures and Smedvig Ventures to power product development and international growth.

"It is widely accepted that human error is the most prevalent vector for cyber-attacks and is poorly protected against by ineffective training programmes. Advanced analytics applied to real-time behavioural data presents an original approach for CISOs to control human cyber risk. CultureAI is pioneering this with its market-leading software, offering immediate visibility and mitigation of vulnerabilities. James has an incredible reputation as a thought leader in the space and we are excited to partner with him and his team alongside Mercia Ventures."
— Joe Knowles, Partner
£4.0M

The funding round was backed by Barclays Sustainable Impact Capital, Mercia Ventures, the Midlands Engine Investment Fund, and Green Angel Syndicate to fuel expansion.

"The transition to net zero emission for many sectors is not as simple as swapping from high-emitting fuels to renewables, and this is particularly true of the logistics industry. Zedify have identified that hyper-local delivery models are needed, in combination with low-carbon transport, in order to decarbonise the industry, reducing pollution within the UK’s cities."
— Gavin Chapman, Co-Head of Principal Investments
Seed
£5.6M

The online ski tour operator has raised £5.6m from Mercia Ventures and Active Partners to support platform development and team growth.

"The launch of Heidi was borne out of our own frustrations as keen skiers who wanted to get away to the slopes but at a time and date to suit our own schedules. Having launched the company with limited investment and built it to its current size, we are now all set to take it to the next level. Our aim is to more than double in size in the next few years and become one of the top two ski travel operators."
— Marcus Blunt, CEO
Seed
£3.0M

Existing investor Mercia Ventures backed the seed follow on round to support product development and market expansion.

"By giving carers more time to spend with patients and access to better information, Log my Care helps improve the quality of care for those who need it most. The funding will enable us to continue scaling our business in the UK and extend the positive impact the system is making, by increasing the number of patients it looks after from 20,000 to over 100,000."
— Sam Hussain, CEO