The pre-seed round features backing from technology executives Jim Hodgkins and Mark Khoury ahead of the platform launch.
"It’s clear the smart money is on companies that not only help consumers live their values, but provide investors with long-term sustainable returns. I’m pleased to be welcoming Jim Hodgkins and Mark Khoury as investors at a hugely exciting time for the company. Canopey is the only platform that rigorously verifies green claims and provides customers data on their shopping in this way."