€1.5M
The late seed round was co-led by Fundracer Capital and EIT Urban Mobility to bring computer vision hardware to market.
"ADAS technology for cars advances daily. We believe that, just like cars, ARAS will be just as commonplace on bikes and motorbikes in the coming years. Six in ten people are still too afraid to cycle in their area. Fear of mixing in traffic is a crucial barrier preventing people from getting on a bike — especially in busy cities. ARAS can help the bike industry capture new segments, particularly commuter cyclists, where the element of fear is highest. In most countries, people will wait years for perfect cycling infrastructure. Meanwhile, technology is already here that can play a huge role in bridging that gap, helping everyone feel safer as they move through their city."