$10.0M
Emperia raises $10m in Series A funding led by Base10 Partners to expand its virtual store platform.
Base10 Partners led the round to support platform development and international expansion.
"While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were merely a tool that enabled an online purchase, but were lacking the customer journey and story-telling that brands are after. The solution was to bridge that gap, with the aim of making virtual experiences into the future of brands’ long-term e-commerce strategy."