$2.0M
Fuel Ventures led the funding round, which included participation from Antler and a grant from Innovate UK.
"Creators are the most underleveraged founders in the world. They have the audience, the trust and the loyalty, but what they have lacked is the infrastructure to turn that into value. Affinity Labs exists to be that infrastructure. We co-found every product with a leading creator and put our AI factory behind it, so each brand launches with the built-in organic distribution that consumer products typically spend years building."
