Mercuri led the seed investment round to support product, marketing and partnership efforts at Made With Intent.
"The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated."
Maven Capital Partners backed the follow-on financing round to support US expansion.
"With conversational AI and virtual assistant technologies projected to fuel a 24% growth in the contact center market in 2024 (Gartner), this is a key moment for CX innovation. These new technologies can provide massive benefits, but they must be deployed and used in the right ways. We’ve built a business on ensuring that they are,"
The oversubscribed round was backed by angel investors and family offices without a lead venture capital investor.
"With this new funding, we are poised to enhance our technological infrastructure, focusing on advanced AI capabilities to streamline the moving process. Our goal is to fully automate the evaluation and booking procedures through our platform, reducing the time and complexity involved for both users and partners. This technical upgrade will not only optimise our operational efficiencies but also elevate the user experience by providing quicker, more accurate service options tailored to their need."
The funding round was backed by SPARX Group and SFC Capital to support the deployment of the Mauve satellite.
"We are delighted to partner with Blue Skies Space and help accelerate the implementation of their vision. Their unique data service will bring exciting new opportunities for space research and be the first commercial offering in a landscape only served by governments today. We look forward to seeing Mauve and Twinkle followed by a fleet of dedicated science satellites."
The investment from BGF will support product development and team expansion at the human risk management platform.
"We’ve been scaling at real pace over the past few years. By combining relevant and interactive training with real-world phishing simulations and data-driven dashboards, we’re helping organisations identify, reduce and report on their human cyber risk, delivering real value to our clients"