Fuel Ventures led the Series A round to help the expert knowledge platform scale its operations.
"Having the right information gives you a competitive edge but the typical means of engaging with experts through one hour calls alone is failing to deliver value. These interviews are usually held by a single department and their findings end up lost in PowerPoint presentations or reports. Therefore, companies are only building up a short-term view. We are bringing innovation to the ways companies are working with external experts by using groundbreaking technology to, not just build expertise within organizations, but deliver it in ways that are digestible, searchable and, most importantly, usable for the months and years ahead across different departments."
The funding round was co-led by Chroma Ventures and West Coast Capital to support technology development and global growth.
"We are very excited to have attracted investors of this calibre to Blippar. Not only is this a solid vote of confidence in Blippar’s technology from some of the most highly regarded industry veterans and business minds, but it also demonstrates sustained validation of the UK tech sector post-Brexit."
The fem-tech start-up secured the capital from Vostock New Ventures and Colle Capital to drive international expansion and technology development.
"Our concept is not just about the timely delivery of tampons and pads but rather a tech-enabled personalisation journey that looks after the entire experience of monthly menstrual care. We like to envision Yoppie soon being able to provide a level of ongoing personalisation similar to the likes of Netflix and Spotify, then enhanced with the product convenience of Amazon."
