Blippar has secured £3.6m in pre-Series A funding from Chroma Ventures and West Coast Capital to drive technology development and international expansion.
The funding round was co-led by Chroma Ventures and West Coast Capital to support technology development and global growth.
Blippar is an augmented reality technology company providing content creation and publishing platforms for mobile and web. The firm delivers bespoke campaigns for global brands.
Blippar has secured £3.6m in funding through a pre-Series A round co-led by Chroma Ventures and West Coast Capital, alongside participant Globalive Capital. The fresh capital will be directed towards advancing the company's proprietary technology and expanding its international footprint across Asia, Europe and the US.
The investment follows a strong financial period for the augmented reality firm, marked by significant quarterly revenue growth and high-profile campaigns for major global brands. Existing backer Candy Ventures also maintains its support, while the business continues to strengthen its leadership team with new board appointments.
From the founder
"We are very excited to have attracted investors of this calibre to Blippar. Not only is this a solid vote of confidence in Blippar’s technology from some of the most highly regarded industry veterans and business minds, but it also demonstrates sustained validation of the UK tech sector post-Brexit."
Faisal Galaria
CEO at Blippar
Investor perspective
"The immersive nature of AR makes it one of the most important use cases for the gaming industry. Blippar’s AR technology is by far the most advanced and innovative that I’ve seen in years and there is huge potential for AR to power the ultimate gaming experience of the future. We look forward to being part of the Blippar journey."
Chris van der Kuyl
Principal, Chroma Ventures
Use of funds
- 01Continue product development
- 02Expand into international markets
