Lingotto has provided debt and equity funding to creator financial services platform Viewture.
"This investment marks a pivotal moment, not just for our company, but for the creator economy itself, as we continue to be the financial services provider of choice for content creators worldwide."
The funding brings total capital raised to date to $9m with backing from prominent sports figures.
"I’ve invested in quite a few things over the past couple of years, but my latest one is MAGIC AI. I honestly believe that within the next five years it will be one of the most creative AI products ever made. I can see the bigger picture — the future of AI and of fitness. More and more people are into training now, and with the Mirror you’ve got your own workout, your own trainers, right there at home instead of always needing the gym. I think it’s the perfect plan for the future."
— Jesse Lingard, Investor, brand ambassador, and on-screen trainer
The round was co-led by East X Ventures and Sure Valley Ventures to support the development of hybrid artificial intelligence for high-stakes environments.
Elbow Beach backed the follow-on investment to accelerate commercial launches and robotic harvesting expansion.
"Food manufacturers are facing several significant challenges; together, these issues are creating a challenging environment for food manufacturers, but also opportunities for innovation and growth. We offer food manufacturers a number of ways to respond to these challenges and opportunities, along with the ability to diversify and localise their protein sources."