Incentifi secures £150k in pre-seed funding to launch workplace wellbeing pilots.
The company has also appointed James Hardy as an investor and strategic advisor.
Incentifi operates a wellbeing focused workplace rewards platform that connects physical health habits with real world incentives. The system encourages daily movement by offering lifestyle perks and financial benefits.
Incentifi has raised £150k in a phase one pre-seed funding round to support the initial launch of its workplace wellness platform. The capital will fund a series of business pilots, including trials with independently owned Specsavers practices.
The raise coincides with the appointment of former Deliveroo and Bioniq executive James Hardy as an investor and strategic advisor. The company is now preparing for a subsequent £500k fundraising phase as it gathers employer feedback during the soft launch period.
From the founder
"From our own personal and professional experiences, we started incentifi with one mission and purpose in mind, to incentivise people to prioritise healthier choices through rewards they actually want. This funding and James joining us as an advisor validates both the mission and the model. Our focus now is learning. The pilot allows us to work closely with employers to understand how wellbeing incentives can support healthier, happier teams in a commercially sustainable way."
Paul Kelbie
Co-Founder at incentifi
Investor perspective
"What really stood out to me was the strength of the team and the clarity of the model. incentifi is built around improving healthier lives while delivering a clear return for employers and partners. Having seen first-hand at Bioniq how impactful it can be when wellbeing and business objectives truly align, incentifi delivers exactly that. I’m excited to be part of the journey ahead."
James Hardy
Co-Founder and COO, Bioniq
Use of funds
- 01Continue product development