VentureFriends, MMC Ventures, Lamda Development, and VGC backed the seed round, with the lead investor remaining undisclosed.
"Our mission has always been to eliminate the complexities of managing multiple systems and provide merchants with a single, unified checkout solution,"
Maven Capital Partners and the Investment Fund for Scotland backed the Glasgow-based marketing technology platform.
"Technology enabled product sampling is an exciting and fast growing market. Triyit is well positioned in the space with a strong consumer following and traction gained with a number of well known, established brands. The company has achieved impressive growth to date, and we look forward to supporting Alex and the team as they embark on the next stage of their strategy."
Hall & Woodhouse backs Dorset start-up Holidaymaker to accelerate hospitality technology growth.
"We feel strongly about backing Dorset-based winners and enabling entrepreneurs to unlock their full potential. Holidaymaker was an obvious investment for us as a business due to its work in the hospitality sector."
The seed round was backed by angel investors including Craig Pollard.
"If you understand the interests of your customers and the best methods to communicate with them through those interests, combined with a pinpoint understanding of exactly which partnerships your marketing budget will allow you to create and which of those opportunities mirror the beliefs that you as a business want to project to the world, then you have the foundations of successful sponsorship."