Simpler raises £7.5m in a seed round to expand across Europe.
VentureFriends, MMC Ventures, Lamda Development, and VGC backed the seed round, with the lead investor remaining undisclosed.
Simpler provides a unified checkout platform that handles payments, shipping, and loyalty programmes for merchants. The company offers a Checkout as a Service offering to remove technical friction across sales channels.
Simpler has secured £7.5m in a seed round from backers including VentureFriends, MMC Ventures, Lamda Development, and VGC. The company will use the capital to fund international expansion into key European markets and drive further product innovation.
The business provides a unified checkout platform that allows merchants to outsource their infrastructure across payment processing, shipping, and loyalty programmes. The new funds will support ongoing business development to help retailers improve conversion rates.
From the founder
"Our mission has always been to eliminate the complexities of managing multiple systems and provide merchants with a single, unified checkout solution,"
Rania Lamprou
Co-founder and CEO at Simpler
Use of funds
- 01Expand into international markets
- 02Continue product development
