Triyit raises £1.1m from Maven Capital Partners and the Investment Fund for Scotland to expand its marketing technology platform.
Maven Capital Partners and the Investment Fund for Scotland backed the Glasgow-based marketing technology platform.
Triyit operates a marketing technology platform that connects fast-moving consumer goods brands with target consumers through performance sampling and research campaigns. The company works with various enterprises, providing built-in campaign mechanics and consumer insights.
Triyit has secured £1.1m in a funding round, which includes an £850k investment from the Investment Fund for Scotland managed by Maven Capital Partners and delivered by the British Business Bank. The capital will support the ongoing development of the company data science function and bespoke technology platform, alongside wider service expansion in domestic and international markets.
The Glasgow-based firm operates a digital platform connecting fast-moving consumer goods brands with consumers for targeted sampling and insights. It already collaborates with major household names and aims to capture a larger share of global sampling spend as brands pivot towards measurable digital approaches.
From the founder
"We’re absolutely thrilled to announce this investment from Maven, facilitated by the Investment Fund for Scotland, which comes at a very exciting time for our business. Working with the team at Maven will help accelerate our plans for international growth and enable Triyit to fully achieve the long-standing vision of connecting consumer and brands like never before."
Alex Barron
Founding CEO at Triyit
Investor perspective
"Technology enabled product sampling is an exciting and fast growing market. Triyit is well positioned in the space with a strong consumer following and traction gained with a number of well known, established brands. The company has achieved impressive growth to date, and we look forward to supporting Alex and the team as they embark on the next stage of their strategy."
Rob Stevenson
Investment Manager, Maven Capital Partners
Use of funds
- 01Continue product development
- 02Expand into international markets
