The healthtech company secured ninety percent of the round from its own medical user base.
"This latest round represents a profound and unique endorsement of Pharmacierge by the very same Consultants and GPs who use it most often. They’ve recognised the huge value in our product, and have not only validated that as users, but also as investors."
The seed round was led by Jenson Funding Partners and will fund platform development and partnership expansion.
"When I ran a portfolio of major music festivals for nearly a decade, I got to experience the merchandise world and all the issues that artists and fans go through first hand. It’s a problem that’s needed a solution for a long time, particularly on the sustainability front where it was often the case where I’d be left with countless boxes of items and be left to find ways of getting rid of it. Our marketplace platform helps alleviate all of these pain points and offers a more seamless process for all parties from start to finish. This funding will help us continue to develop our service and expand it to other parts of the world so artists and fans everywhere can enjoy a better experience with merch at live gigs."
The seed round was led by Octopus Ventures to support the development of ecological measurement platforms.
"Companies struggle to track their supply chains, and governments and regulators lack the data to enforce regulation and effectively pursue biodiversity goals like the UN’s 30 by 30. With affordable, scalable analytics of species-level data, we can better incentivise and track change in biodiversity over time, and open up new, impactful and secure mechanisms of investment."
The investment was backed by Foresight VCT, Foresight Enterprise VCT and the Foresight Scottish Growth Fund.
"Firefish has seen significant growth since Andrew and I founded the business and we are proud to support a growing number of recruitment firms. We are excited to partner with an experienced growth investor in Foresight to help us realise our full ambitions for the business."