The funding follows an initial £1.3m investment in 2021 and will support team expansion and product rollout.
"We are pleased to be working with Mercia to roll it out to social landlords, especially at the current time when the cost of living crisis is putting their tenants’ finances under greater pressure."
Haymarket Ventures leads the pre-seed round alongside Fuel Ventures and 1in100 Ventures to support the startup's official market launch.
"Playe is exactly the kind of purpose-driven, innovative startups Haymarket Ventures wants to work with. Having seen the impressive results ourselves, as a customer of the platform, it was an easy decision to invest in them."
The pre-series A round was led by 24Haymarket with backing from Northstar Ventures, UKRI, and Dhiraj Mukherjee.
"Whilst most companies have some form of volunteering or a social good program, typically engagement is really low. We solve that by making doing good bite-size, on-demand and based on your exact location with off-the-charts employee engagement results. That’s because the world wants to do good: we’ve just made it so much easier. This raise lets us help businesses everywhere deliver incredible impact."
OMRON Ventures joins existing backers including abrdn, Environmental Technologies Fund, and Granpool Innovative Investments in backing the TechBio platform.
The investment brings the company's total seed funding to £6m and will support international growth.
"We’ve put ourselves in a very strong position to deliver on our ambitious 2023 objectives. I am grateful for the support of our new and existing investors and we’ll now continue to show them that they have made a brilliant choice."