Playe secures pre-seed investment from Haymarket Ventures to drive international expansion
Haymarket Ventures leads the pre-seed round alongside Fuel Ventures and 1in100 Ventures to support the startup's official market launch.
Share allotment filed at Companies House
Playe operates a cloud-based content creation platform connecting global brands with independent creative talent. The company provides infrastructure designed to reduce costs and environmental hurdles associated with distributed content production.
Content creation platform Playe has secured pre-seed funding led by Haymarket Ventures, with participation from Fuel Ventures and 1in100 Ventures. The capital will support the company's official market launch across the UK, Europe and Australia, alongside a strong focus on international expansion and product delivery acceleration.
Founded in 2021, Playe provides cloud-based collaboration tools that help brands partner with a global network of creatives while mitigating traditional cost and sustainability challenges. The platform already counts major firms such as McKinsey, Bloomreach, and Catawiki among its clients.
Haymarket Ventures joins the cap table following a period as a platform customer through its Haymarket Business Media division. The strategic investment agreement commits Haymarket to funding support over the coming two years.
From the founder
"It was important that we found investors who are excited by our vision and believed in our platform. We have certainly found that with Haymarket Ventures."
Jonas Espvall
Co-founder at Playe
Investor perspective
"Playe is exactly the kind of purpose-driven, innovative startups Haymarket Ventures wants to work with. Having seen the impressive results ourselves, as a customer of the platform, it was an easy decision to invest in them."
Kevin Costello
Chief Executive, Haymarket Ventures
Use of funds
- 01Expand into international markets
- 02Continue product development
