SuperSeed has led a £600k seed round in artificial intelligence start up SuccessData to support team expansion and international growth.
"We are delighted to have experienced such strong customer traction, and to have been able to close this round with SuperSeed as the lead investor. They bring real life hands-on experience in building enterprise software companies and we are really looking forward to having the team advise us on strategy and future objectives."
The seed round was led by the founder of Fitness First to support team expansion and technology investments.
"It’s great to have brought in such a distinguished group of investors. In much the same way Fitness First pioneered health clubs, we want to bring the club model to the bike industry."
The funding round was backed by Belmond Capital, Scotmid, and Scottish Enterprise to support platform enhancements and marketing.
"After running my own companies for nearly 20 years, I have first-hand experience of how difficult it can be for emerging brands to get their products in front of retail buyers,"