Seed4 June 2019

Product Guru raises £300k from Belmond Capital, Scotmid, and Scottish Enterprise to develop its platform.

The funding round was backed by Belmond Capital, Scotmid, and Scottish Enterprise to support platform enhancements and marketing.

£300KSeed

Product Guru operates an online discovery platform that connects fast-moving consumer goods suppliers with high street retailers. The company provides software designed to streamline product sourcing and streamline the buying process.

Product Guru has secured £300k in funding from Belmond Capital, Scotmid, and Scottish Enterprise. The investment will support platform development, including analytics and intelligent recommendations, alongside wider marketing efforts.

The online platform aims to simplify the process for emerging brands to present their goods to major retailers. Buyers from high street names including John Lewis, Tesco, and TK Maxx already utilise the technology to source new items for their shelves.

Founder Simon Coyle launched the business after identifying difficulties faced by brands in reaching retail buyers. The fresh capital will enable the firm to expand its reach and enhance user tools for both suppliers and purchasers.

From the founder

"After running my own companies for nearly 20 years, I have first-hand experience of how difficult it can be for emerging brands to get their products in front of retail buyers,"

Simon Coyle

CEO at Product Guru

Investor perspective

"Product Guru is solving problems on both sides of the fence – it allows both local and international emerging brands to get their products in front of buyers and it allows retailers to stay on trend and choose from a wide selection of options cost effectively at the click of a button. Product Guru’s intelligent platform digitises retailers’ product discovery workflows, and greatly improves the productivity of retail buyers."