The livestreaming TV platform secured the funding led by A+E Networks to develop its content offering and scale distribution.
"We are very excited about the investment and the backing it provides operationally and financially for the expansion of TVPlayer. TVPlayer has already succeeded in building a first-class content delivery platform and being the first provider in the UK to launch a legal live TV streaming service carrying all of the major channels. With our investors’ support, we look forward to focusing on our efforts on customer acquisition and subscriber growth."
The former Apprentice finalist raised the capital from 390 backers in exchange for 5.58% equity.
"We are very happy with how the campaign has gone. The amount of support we received for DatePlay during the campaign has been amazing and we are now excited for the next step which is the launch of the app."
The seed round featured backing from TrueStart, Seedrs, Seedcamp, EarlyMarket, and the London Co-Investment Fund.
"An exciting area for us will be in the ride data that we can gather and use to inform a range of third parties, from city planners to delivery services. Part of this funding will aid in the development of the technology needed to support this."
The funding follows mentorship and guidance from Dorset Business Angels.
"Wriggle gave an excellent presentation and generated interest from approximately 7 investors at the meeting who were keen to find out more. We then met the very capable team at Wriggle, looked at their product and business plan in greater depth, reviewing forecasts and other financial information and data. I did this along with fellow investors, David Ford from Bright Blue Day and DBA guest Anthony Storey, Director of Silicon South."