The financing will support international expansion and the development of broader product categories.
"The speed at which Nous is being adopted is a clear demonstration of its ability to save people huge amounts of money and time. We’re at the very beginning of a fundamental shift in consumer behaviour enabled by AI. UK households spend £1.7tn a year on things they pay for automatically and don’t have time to think about. We believe that over 50% of that will be managed by agents in the next 10 years,"
The London startup has increased its gross revenue fifteenfold over the past year.
"CPG supply chains have remained fragmented and manual for far too long. By taking operational complexity out of the equation, we give ambitious brands the headroom to grow faster, invest in innovation and reach more customers. Our AI technology doesn’t just tell brands what needs to be done. It does the work, managing everything from sourcing and procurement to payments and supply chains"
The round was led by Bridford Group, with participation from Amuse and various industry angels.
"I started producing music when I was 13, and over the years I’ve been lucky enough to work with some incredible artists and producers. So much effort that goes into the creative process gets lost purely because of disconnected tools and current creator tools felt outdated. This investment will support our growth and ambition to be the single source of truth in the industry, just like Notion is for businesses. There is an opportunity here to improve tools available to creators and build CHAOS, to replace music’s outdated and fragmented software. We are grateful to our investors and industry leaders backing our vision."
The funding round was led by Mercia Equity Finance and Haatch to drive product development and international sales.
"Despite growing reliance on external workers in every industry, many businesses still struggle to answer a very basic question: how many people actually work for us, what are they doing and how are they engaged? That becomes a serious governance and compliance problem when responsibility is spread across business functions. Our mission is to provide the decision and governance layer across these teams, helping them choose the right engagement model and classify work correctly from the outset"
The round was backed by NPIF II and Haatch to support team growth and market expansion.
"Insurers hold some of the biggest customer bases in the country, yet the industry has trained those customers to see their policy as a price and nothing more. Every renewal sends them back to the comparison sites, and the insurer that wins them this year loses them the next. We started Fruga to take customers out of that aggregator cycle and put real value back at the heart of the relationship. Customer value and data insights is what makes that possible."
