Snowflake Ventures joins existing backers to support the delivery of granular market data on the cloud.
"We are very excited to have secured strategic investment from Snowflake Ventures. They are backing, and are aligned with, our mission to democratise access to high quality, large-scale historical data because BMLL’s data and analytics is one of the best use- cases for large-scale, financial market data in the cloud. Financial market players, including Snowflake’s customers, do not need to dedicate time and precious resources to engineer these large unstructured data sets to make them usable, and store unusable data in the cloud, over and over again. The cost and collective inefficiency of every organisation doing this themselves, is simply eye watering. We make our vast warehouse of curated Level 3 data and analytics readily available to the market and ultimately ensure that everyone can optimise their data capabilities. Clients differentiate themselves by what they do with this data, not by owning it."
The Leeds based software provider has raised £1m to develop new features and scale its international sales.
"Customers buying medical equipment will of course want to trial it first, but shipping costs can be £5,000 to £30,000 or more, not to mention the cost of sending out sales staff to demonstrate it. Sometimes equipment is damaged in transit and not every demo results in a sale."
The pre-seed round was led by Haatch alongside angel investors to fund product enhancement and customer growth.
"The market for application modernisation is primed for a fresh approach, and we believe AppFactor is poised to deliver just that. We are excited to be on the growth journey with AppFactor who has the potential to be a game-changing platform."
The investment was led by Par Equity with backing from Blumberg Capital to fund international expansion and product development.
"I haven’t seen anyone else offering this level of product in this particular section of the market for a long time. Partful saves the product team and the engineers a lot of work."
The funding round includes backing from Wealth Club and 1818 Venture Capital, alongside follow-on support from Blackfinch Ventures.
"This latest round of investment truly shows our desire to push on ahead and establish WMC as the market leader in the competitive intelligence marketplace."
