The ethical skincare maker will use the loan from the Development Bank of Wales to scale up its manufacturing capabilities.
"Firstly I createdtwo products to help with my son’s appalling sensitive skin. I created a cold processed soap, and an oil called Soothe. These have won three national awards between them. I have since gone on to create over 30 products, each one designed to serve a purpose. We have grown from my kitchen table, selling directly to the public at farmers markets to supplying organisations like CADW and The Royal Horticultural Society. We have around 150 independent stockists."
MMC led the round with participation from All Iron Ventures, Bonsai Partners, 10x and Santander Smart.
"This investment round provides us with the necessary capital to further increase the accuracy of our technology, which is really exciting. It will allow us to offer the best possible experience for our users and to continue expanding across Europe. Our new investors bring valuable experience and knowledge in branded direct-to-consumer tech, user retention, and internationalisation that will help to take Lookiero to the next level of scale."
The funding round was led by DSW Angels and will support product range expansion and inventory growth.
"Our customers tell us there are no other trousers like ours on the market. We aim to empower women and encourage them to spend more time outdoors by providing the gear for them to do so. The ‘trail to the street’ look means they can walk up a mountain but still look stylish in the pub afterwards."
The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
"The popularity of direct-to-consumer goods brands offering products continues to grow at pace. We’ve seen everything from healthcare, financial services, travel, transport and electronic goods all race to innovate so that they can directly engage with customers using social, mobile, and digital channels and devices. It’s now time for the buoyant pet care market to innovate."
Maven Capital Partners led the round to support new product development and expansion into the US.
"The team at DigitalBridge have developed a market-leading AI product which solves a genuine problem for retailers by better engaging with their customers online. The considerable traction they have seen proves they’re enabling retailers to increase conversions, shorten sales cycles and increase order values."
