The financing round was provided by NPIF - Mercia Equity Finance and Mercia funds to support US and European expansion.
"The North West of England has built a strong track record for e-commerce, which stems from its role as a centre for the mail order catalogue industry and the textile trade before that. Pimberly builds on that tradition and is increasingly being recognised as a global leader in its field. The company has been expanding steadily and has created a strong foundation in the US market. This latest investment will help Martin and the team to accelerate its growth and take the business to the next level."
The funding round was co-led by 3XP Global and Blue Crow Capital to support team expansion and international scaling.
"Everyday, industrial brands across the world are realizing that reducing human errors is not only a persistent competitive advantage, but essential to avoid unmitigated costs."
Recirculate Systems secures backing from angel investors to roll out its RFID-enabled reusable cup system.
"Around 2.5 billion coffee cups are thrown away each year in the UK alone, with terrible consequences for the environment. The problem is that single-use cups are so convenient. While people like the idea of recycling, current systems involve so much time and effort that it deters all but the most committed."
