The Liverpool-based startup has raised £500k in pre-seed investment alongside an Innovate UK grant to fund international expansion and product development.
"We truly believe that re-commerce will be as game changing as ecommerce was 20 years ago and brands can now activate this new revenue channel within a few days."
The investment round was led by the Midlands Engine Investment Fund II to support technology development and capacity expansion.
"This funding is a significant milestone for Warehow. It will enable us to accelerate our growth trajectory and execute our business plan more effectively. We’re excited about the opportunities and challenges ahead as we continue to scale."
The specialist running shop is using the new micro loan to increase floor area and stock inventory.
"I worked in IT for 20 years, during which time running and being active was a saviour for my mental health. I now want to help as many people as possible to reap the same benefits by removing barriers to running. That’s why we don’t just sell trainers and clothing, we give advice on all aspects of training and kit. We also run our own social running club and we have a Community Interest Company that raises funds to help people on their running journey with coaching and therapy when needed."
The Surrey-based accessories brand completed its debut equity crowdfunding campaign to support upcoming expansion plans.
"Our success to date is a testament to our loyal customer base and dedicated brand advocates. Their unwavering support and passion for our products have been invaluable. We are excited to offer our customers and supporters the opportunity to join our community of investors and own a part of the business, giving back to the incredible community that has helped us thrive."